I have a confession; I’ve never been much of a bargain shopper. I blame my mother for this. When I was a kid, my mother (we like to call her the original bargain hunter) would drag my sister and me to the sales racks at just about any clothing store we went to. Too small to see over most of the racks, I would spend a lot of time staring at sleeves, hems and my mother’s legs while she searched for a great deal. It was boring, tedious and tiring. Therefore, as an adult, boring, tedious and tiring are the first things that come to mind when I see any sort of a sale rack or find myself in a discount store.
So, today, when I had a chance to attend a blogging event held at T.J. Maxx that would explain to me how they and Marshalls manage to sell name brand and designer fashion for up to 60% off the retail price I was interested to see if they could change my mind about shopping at a discount. It wasn’t going to be easy, but I was open minded. After all, in this economy we can all benefit from saving a few pennies!
Here is what I learned. It’s actually quite fascinating!
First, I should point out that T.J. Maxx and Marshalls does not sell past season clothing on sale.
You see, even though I had seen plenty of commercials claiming that they do in fact sell current merchandise at up to 60% off the retail price, I always believed that these stores were where clothing that didn’t sell in department stores went to die. You know, old past season stuff that nobody else wanted or would wear. This is why I had such an aversion to shopping in discount retailers. The idea of digging through racks and racks of duds to find one gem, I’m sorry, but I have better things to do. However, the first thing I learned is that this is not the case. What T.J. Maxx and Marshalls claims is, in fact, very true; they sell current merchandise that you can find in department stores at the same time for up to 60% off.
However, I was still curious, how could they do it? How is it possible that they can sell the same exact merchandise in their store as regular department stores at the same time and at such a steep discount? This is what I wanted to know.
First, unlike most retailers who shop for fashion for their stores seasonally, the buyers at T.J. Maxx and Marshalls shop 40 weeks out of the year and have 11 buying offices around the world. In fact, every T.J. Maxx and Marshalls gets 10,000 new pieces of merchandise sent to their store a week! Holy Hannah.
While fascinating, that still didn’t answer my question of how they get it so cheap. Well, this is where it gets interesting. Because the buyers are so active and on the scene, let’s say a mainstream department store goes to a designer to buy some pieces for their stores and buy 15,000 pieces and leave the rest behind. What happens next is the savvy T.J. Maxx and Marshalls buyers are right behind the department store buyers to pick what they didn’t buy. Additionally, and here’s a little fun fact, when an item goes to a clearance rack at a large department store the designer has to often buy back what doesn’t sell. Most people don’t know that. So, you can see why any designer or manufacturer would be happy to do their business with T.J. Maxx and Marshalls. Due to the fact that there are no sales, buying back their merchandise is something a designer or manufacturer doesn’t have to deal with.
T.J. Maxx Lets Department Stores Handle the Advertising
Another way the savings is passed off to the customer is this: T.J. Maxx and Marshalls are not out to compete with the large department stores, so they let these department store chains handle the advertising. If you walk into a T.J. Maxx or Marshalls you won’t see big advertising and, instead, their product quietly sold on the racks. Savings on this expense, that savings is then passed to the customer. If you notice in T.J. Maxx and Marshalls commercials they never mention designer names.
You’ll Actually Find Things at T.J. Maxx That You Can’t Find Anywhere Else
This last bit of information I also found fascinating. T.J. Maxx and Marshalls will often buy yardage from a designer or manufacturer. Meaning that, let’s say a designer planned on making a dress in five colors, but the department stores only showed interest in two of the colors. The designer is then left with remaining yardage in the other three colors that weren’t bought. Well, T.J. Maxx and Marshalls will often come in and say, “Hey, let’s make that dress in the remaining yardage colors you have leftover.” Therefore, you could potentially go into T.J. Maxx and Marshalls and find more color options of the same dress you would find in a department store. So, not only is it possible to find the same things at both T.J. Maxx and Marshalls that you would in a department store, but you may find even more color variety. I thought that was super cool.
Well, needless to say this event definitely schooled me and I was grateful to walk out of there fully knowledgeable on how they can do what they claim to do. As someone who works with clients, I feel more comfortable bringing a client there knowing that it won’t be this colossal waste of time of us picking through garbage clothes to, maybe, find a diamond in the rough.
Yet, all that said, am I a bargain-shopping convert? I can’t say that two hours of information changed me forever. I’ve still got some of my scars from childhood. However, if I am going to rummage and search for a great deal, you can believe that I will be shopping at T.J. Maxx and Marshalls, for sure!